What Is Lead Scoring?
Lead scoring assigns a value to each prospect based on their behavior and fit - helping your team focus on leads most likely to convert.
Lead scoring is a methodology for ranking prospects based on their likelihood to become customers. An AI agent automates scoring by evaluating inquiry details (budget, timeline, company size), engagement signals (response speed, questions asked), and fit criteria (industry, location, service match).
Automated Scoring
The agent scores leads based on criteria you define - budget, timeline, company size, engagement level.
Priority Routing
High-scoring leads go to senior team members. Low-scoring leads enter nurture sequences.
Custom Criteria
You define what matters - industry, budget range, location, urgency. Each carries a configurable weight.
Conversational Qualification
The agent qualifies leads through natural conversation - not a rigid survey.
Score Evolution
Scores update as engagement continues. Cold leads that re-engage get re-scored.
CRM Sync
Lead scores flow directly into your CRM - HubSpot, Salesforce, or any system with API support.
FAQ
How does the agent score leads?
You define scoring criteria and weights. The agent evaluates each lead based on inquiry details and engagement behavior.
Can I customize the scoring criteria?
Absolutely. Every business has different qualification criteria. We configure the model based on your sales process.
Does it work with my CRM?
Yes. Lead scores sync to HubSpot, Salesforce, and other CRMs with API support.
Qualify leads automatically
Set up an agent that scores and routes your leads.