Google Analytics integration

AI Agent for Google Analytics

Get automated marketing reports, conversion alerts, and audience insights from your GA4 data delivered via WhatsApp or Slack.

Automated Performance Reports

Receive daily or weekly traffic, conversion, and revenue reports from GA4 without logging into the dashboard.

Anomaly Detection Alerts

Get notified when traffic drops unexpectedly, conversion rates shift, or a campaign starts underperforming.

Conversion Tracking

Monitor goal completions and e-commerce transactions. Track funnel performance and identify drop-off points.

Audience Insights

Summarize audience demographics, geographic distribution, and device usage to inform targeting decisions.

Campaign Performance

Compare UTM-tagged campaigns side by side. Get plain-language summaries of which campaigns drive the best ROI.

On-Demand Queries

Ask questions via messaging - "How did organic traffic perform last week?" - and get answers pulled directly from GA4.

How to get set up

Before we start
  • Google Analytics 4 property with data collection active
  • Google account with Viewer (or higher) access to the GA4 property
  1. Connect GA4 property

    Authorize the agent via Google OAuth to access your GA4 property. You select which properties and data streams the agent can query.

  2. Define key metrics

    Choose the KPIs that matter to your business - sessions, conversions, revenue, engagement rate, acquisition channels. We set these as the agent's reporting baseline.

  3. Configure scheduled reports

    Set up daily, weekly, or monthly report schedules. Define what each report includes and who receives it via WhatsApp, Slack, or email.

  4. Set up anomaly alerts

    Define thresholds for traffic drops, conversion rate changes, and campaign performance shifts. The agent alerts you when metrics deviate from normal ranges.

  5. Test report delivery

    Generate test reports for each schedule and verify data accuracy against your GA4 dashboard. Adjust metrics and formatting based on feedback.

FAQ

Does it work with Universal Analytics?

No. Universal Analytics was sunset in July 2024. This integration works exclusively with Google Analytics 4 (GA4) properties.

Can it connect to multiple GA4 properties?

Yes. If you manage multiple websites or apps, the agent can report across multiple GA4 properties and compare performance between them.

Does it replace our dashboards?

No. The agent complements your existing dashboards by delivering key insights proactively. It is best for alerts, scheduled summaries, and quick on-demand queries rather than deep exploratory analysis.

Turn your analytics into action

Set up an AI agent for Google Analytics.