E-commerce WhatsApp playbook

WhatsApp Automation for E-Commerce Order Tracking

Keep customers in the loop from checkout to doorstep. Proactive order updates, cart recovery, and returns handling on WhatsApp.

Message templates

Order Confirmation

Trigger

Order placed

Message

Hi {{name}}, your order #{{orderNumber}} is confirmed. {{itemCount}} items totaling AED {{total}}. Estimated delivery: {{deliveryDate}}. Reply TRACK for real-time updates.

Timing

Immediately after order

Shipping Update

Trigger

Order dispatched

Message

Hi {{name}}, your order #{{orderNumber}} is on its way with {{carrier}}. Tracking: {{trackingNumber}}. Estimated delivery: {{deliveryDate}} between {{timeWindow}}.

Timing

When shipped

Delivery Confirmation

Trigger

Order delivered

Message

Hi {{name}}, your order #{{orderNumber}} has been delivered. Everything look good? Reply RETURN if you need to initiate a return or SUPPORT for help.

Timing

Immediately after delivery

Abandoned Cart Recovery

Trigger

Cart abandoned for 1 hour

Message

Hi {{name}}, you left {{itemName}} in your cart. It is still available at AED {{price}}. Complete your order here: {{cartLink}}. Free delivery on orders over AED 200.

Timing

1 hour after cart abandonment

Automation workflows

Order Lifecycle Updates

Trigger

Order status changes

  1. Send order confirmation with summary
  2. Notify when packed and dispatched with tracking
  3. Send out-for-delivery alert with time window
  4. Confirm delivery and offer support options
Outcome

Customer informed at every stage without checking email

Abandoned Cart Recovery

Trigger

Cart abandoned for 1 hour

  1. Send reminder with item details and image
  2. Offer free delivery or small discount if no response in 4 hours
  3. Final reminder at 24 hours with urgency if stock is low
  4. Update label to abandoned-recovered or abandoned-lost
Outcome

Recovered revenue from abandoned carts

Returns and Exchange

Trigger

Customer replies RETURN

  1. Ask reason for return with list options
  2. Generate return label and pickup instructions
  3. Schedule Fetchr or Aramex pickup
  4. Confirm refund processed and timeline
Outcome

Return handled without customer calling support

Real-Time Order Updates

Automated notifications at every stage: confirmed, packed, shipped, out for delivery, delivered.

Cart Recovery

Recover abandoned carts with timed WhatsApp reminders. 18% average recovery rate across UAE stores.

Easy Returns

Customers initiate returns via WhatsApp. Automatic pickup scheduling with Aramex, Fetchr, or SMSA.

Product Catalog

Display products with prices in AED using WhatsApp catalog. Customers browse and buy without leaving the chat.

COD Confirmation

Confirm cash-on-delivery orders via WhatsApp before dispatch, reducing failed deliveries and returns.

Restock Alerts

Notify customers when previously out-of-stock items they wanted are back. Drive sales from waitlist interest.

FAQ

Does it work with Shopify and WooCommerce?

Yes. We integrate with Shopify, WooCommerce, Magento, and custom platforms via webhooks and APIs.

Can it handle cash-on-delivery orders?

Yes. COD confirmation messages reduce failed deliveries by verifying customer intent before dispatch.

Does it work with UAE courier services?

Yes. We integrate with Aramex, Fetchr, SMSA, Emirates Post, and other regional carriers for tracking data.

Can we send promotional offers to past buyers?

Yes. Segment customers by purchase history and send targeted promotions via broadcast lists.

Reduce support tickets, recover more carts

Set up WhatsApp order automation for your online store.